NYFW RECAP: KYBOE TIMELESS PIECES
- Yvonne Fyne-Nsofor
- Sep 14, 2016
- 2 min read
KYBOE, pronounced kee-boo migrated from Europe to America, with over 350 styles that can be paired with over 180 color combinations: “KYBOE! watches are the biggest and boldest on the planet, offering creative and stylish designs inspired by the vibrant and colorful tulip fields of the Netherlands. Our watches serve as statement pieces and are created specifically for a work hard, play hard lifestyle. KYBOE! is more than just a watch brand, it’s a lifestyle.
Bigger is Better by KYBOE! (Kyboe.com)” The headquarters of KYBOE! are now located in Boca Raton before it could only be found in the Netherlands as well as resorts like St. Tropez and Ibiza. The brand was brought over to the United States earlier in the year and is carried by stores such as, Saks Fifth Avenue and Lord&Taylor.
Before the show the CEO and Co-Owner Marc Bell stated: "We are thrilled to be partnering with IMG to introduce our collection at the most iconic fashion event in the best city in the world, New York Fashion Week. Our show guarantees to be fun, bold and full of light – just like our watches!" Knowing that these watches are made to make a bold splash to any look it’s no surprise that KYBOE! made history by walking the runway solo as the first watch company to ever do so. KYBOE! did make quite the splash at Miami Swim Week displaying the style, technology and designs leaving the audience wanting more. The show was a set up as a live marketing campaign. Shirtless male models wearing bold trousers and young women in billowy summer looks all displaying the most important piece, the KYBOE! watch. CEO Marc Bell was able to use his extensive broadway background in designing the show. All of this displayed to the glamorous sea of onlookers. Notably fashion influencer and musician Caroline Vreeland her best friend and fellow fashion influencer Shea Marie who is also the creative director of Same Swim. Joining them was Dani Song, creator of Anarchy Street, Actors George Takei and Ice Cube and his wife CoCo Austin. Next on the calendar seems to be Art Basel and we can’t wait to see more.
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