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5 Reasons to "FALL" In love with Fenty x Puma's New Line

  • Ashira Provost
  • Sep 13, 2016
  • 2 min read

With her new line being out only for a week, Creative director Rihanna is back at it again. Drawing inspiration from Japanese culture and style, blurred gender lines, and sporty urban in this years Puma Fenty collection. She continues to ooze visionary style and certainly everything that she creates have a massive following. Lets dig into a few specifics of why we at Txturemagazine absolutely love this season's collection:

1. The Fall Fenty PUMA collection have pieces reminiscent to the traditional Japanese women's piece the kimono. The super long sleeves of the kimono symbolizes the chedda' of the japanese ladies . Fenty PUMA Fall 2016 includes pieces ranging from sweatshirts to cropped shirts that include super long sleeves, implying the lifestyle brand's lux.

2. Legs for days! Some pieces are mini-fied! Japanese women's legs are are the least sexualized body part in comparison to American's obsession with legs in effect women prance around with high platforms ,thigh high boots and mini pieces in Japan boldly and carelessly. The Fall Fenty collection include pieces that draws attention to the legs ranging from thigh high platforms to short sweatshirts and platforms.

3. Classic! Puma stays to its roots by still providing a puma boot heel reminiscent to the company's ATOM that was released in the 1940s. And each style ranging from hoodie to cropped and fur backpacks still offers a sporty twist. Hence we still know its you PUMA ;)

4. Blurredddddd Linesssssss! Gender ambiguous pieces implicitly shown in pieces. Female models clad with baggy hoodies with ultra feminine corsets and the men showing a little skin with laced up bodysuits and ultra masculine baggy jeans that include hold up suspenders after the knee.

5. Avant Garde! PUMA is evolving from a sports brand to a lifestyle brand, and Rihanna is nailing everyday wear with a international twist .She also included the gender ambiguous styles that embodied the equal rights movement for both males and females that is currently trending in the US. Models strutted the runway gender-less seasoned, with piercings and colored hair, a radical move that normalizes visionary styles in the fashion industry, and a step in the direction of normalcy of visionary styles for everyday lifestyle clothing from Japan to the USA.

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